Umaibo literally translates to "delicious stick" and has been sold in Japan since 1979, which must tell you it really is delicious!!
Umaibo Corn Potage is the most popular flavour of all! The flavour tastes like addictive traditional sweet corn soup with a texture similar to Burger Rings or Cheezels.
Due to the time shipment takes to reach Australia, these products may have a short best before date. However, this is just a recommendation, and the sticks have a much longer shelf life and are still delicious long past this date.