Umaibo literally translates to "delicious stick" and has been sold in Japan since 1979, which must tell you it really is delicious!!
Umaibo Cheese is deliciously cheesy with a texture similar to Burger Rings or Cheezels.
Due to the time shipment takes to reach Australia, these products may have a short best before date. However, this is just a recommendation, and the sticks have a much longer shelf life and are still delicious long past this date.